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The Gruen Transfer is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
From Season 5 the show was renamed "Gruen Planet" and expanded the topics covered to include political and commercial "spin" as well as advertising.
In 2015 it was re-named again as simply "Gruen"